I got my grit as a young entrepreneur. I was the founder and owner of a major brand in the plant world, ran a virtual marketing department for an Inc. 500 company, and have been a working artist from New York to California for my entire adult life.
Today, I work with clients to ensure they look good on the internet — from selling products to showcasing talents. It's true, I have a way with words. I received my BFA in Creative Writing many moons ago from Brooklyn College. My personal passions include poetry and photography, and there is always a book in the works.
I live in the mountains outside San Diego, California with my three black cats, Doom & Gloom & Caspurr. When not working hard to support my clients, you can find me at the beach, in a garden smelling all the flowers, or selling my art at a local art market in Southern California. If you see me, come say hi!


I was the innovator, co-owner, and miniature artist behind Twig Terrariums, an award-winning plant-based company (2009-2019) located in New York City.
During the Twig years, I co-authored Tiny World Terrariums (Abrams Books, STC Craft), a comprehensive guide to building terrariums. I taught hundreds of terrarium workshops, created thousands of terrariums, and managed product design, event production, and corporate collaborations. I received a lot of press during those years, and my work has been featured by some of the finest news organizations, magazines, television shows, and websites.
My creations and business were featured in The New York Times (twice!), Entrepreneur Magazine, the American Folk Art Museum, the Museum of Arts & Design, and the list goes on. Twig closed in 2019.

After ten wild years, Twig Terrariums came to an end. I had developed extensive skills in marketing, promotions, and ecommerce. I began providing my fellow small business owners with marketing consulting services, and before I knew it, I had my own business. My core services include graphic design, email marketing, web design, copywriting, and strategizing great campaigns. I'm well versed in platforms such as Photoshop, Shopify, Squarespace, Mailchimp, and Constant Contact - and so many more. In no time flat, I can produce an online shop complete with product photography and descriptions — and then whip up a sales-generating e-blast.
I support small businesses, and as a small business owner myself that brings me a lot of satisfaction. I love working one-on-one to best market your wares and services to the world. I have various clients nationwide: a chef store in Santa Cruz, a jewelry designer in Brooklyn, a boutique gallery in Indianapolis, a tattoo artist in Philadelphia, a glassblower in Oakland, a women's golf league in Aspen, a pet coach in San Diego. I get around!
